Why Quality vs Quantity for B2B Lead Generation?
At HOT Leads we prime Quality over huge volumes. The reason is quite simple, and we base it on hard numbers. Let’s run the math, shall we?
Which of these versions do you prefer?
Option 1
Option 1
Your inbound flow delivers 2000 leads per month which your sales team need to handle and reach out. From those 2000 leads, you can convert 5% in meetings. From those 100 meetings, you sell to 30%. So you had 30 purchases of your service or product.
Option 2
Option 2
Your inbound flow delivers 250 leads per month which your sales team will reach out. From those 250 leads, you can convert 40% in meetings. From those 100 meetings, you sell to 60%. So you had 60 purchases of your service or product.
Which would you choose?
Even if you want to keep the same conversion metrics after meeting of 30% into a sale – with the excuse of being performed by the same sales team – you still would have the same deals. But with way less waste and manpower.
So, the apparent version would be the 2nd one.
B2B Lead Generation
We still deliver thousands of leads every day to our customers. However, we prefer to coordinate our lead generation with each client’s sales team. This way, you won’t waste valuable leads for not being able to provide the right follow up, and you keep an energetic and motivated team.
Response Time vs Conversion Improvement
- 1 Minute
- 2 Minutes
- 3 Minutes
- 30 Minutes
- 1 Hour
- 5 Hours
- 24 Hours
- 1 Minute
- 2 Minutes
- 3 Minutes
- 30 Minutes
- 1 Hour
- 5 Hours
- 24 Hours
B2B Lead Generation Partner
As you can check at this graphic, the more time you take to follow-up on your lead, the more your conversion optimization is getting trashed.
We prefer to give our clients a solid business flow than to dump thousands of leads that will result in poor sales results. This is a long term partnership.
B2B Lead Generation Channels
Each client is different according to the particular needs and business model.
However, you can have a benchmark for a lead to a deal conversion right here.
